Sal Afridi
Chief Financial Officer
Chief Financial Officer. Twenty years in healthcare and startup finance. Built and ran a hospital startup.

Credentials
- Chief Financial Officer of Motivant
- Sector lead for real estate, food service, and hospitality
- Built and ran a hospital startup before joining Motivant
- Twenty-plus years in healthcare and startup finance
- Certified Public Accountant (CPA)
- Certified Fraud Examiner (CFE)
- B.A. Accounting, Southern Arkansas University
- MBA, University of Texas at Arlington
About
Sal Afridi is the Chief Financial Officer of Motivant. The mandate is broader than finance: he leads the firm's real-estate, food-service, and hospitality verticals in addition to the financial integration work across the portfolio. The CFO seat at Motivant is an operating chair, and Sal is the principal who runs it that way.
Before joining the firm, Sal spent more than twenty years inside healthcare and startup finance, with a track record built on a specific operator credential — he built and ran a hospital startup from the ground up. That work shaped how he approaches the CFO function across the rest of the portfolio: as a hands-on builder embedded in the operating decisions, not as an allocator observing them from quarterly distance.
His sector mandate covers the parts of Motivant's portfolio that are most operating-intensive on the cost side. The real-estate book — anchored by The Lal Group's 715 residential units and 250 properties across northeast Ohio — sits on his desk on the operating-finance side. So do the firm's hospitality holdings (the Marriott-branded property exposure) and the food-service positions (Layne's Chicken Fingers, The Halal Guys), where operating-finance discipline at the franchisee and area-developer level is the work that compounds.
Sal holds a B.A. in Accounting from Southern Arkansas University and an MBA from the University of Texas at Arlington. He is a Certified Public Accountant and a Certified Fraud Examiner. The credential combination — accounting depth, fraud-examination training, and operating experience — is what the firm leans on when evaluating a new acquisition's financial integrity and integration plan.
Inside Motivant, Sal partners directly with founders and operating CEOs across his sector mandate. The pattern of his work matches the rest of the firm: long holding period, no LP timeline, embedded inside the operating company, and biased toward integration with the rest of the Motivant portfolio rather than standalone optimization.
Portfolio Work
Companies Sal operates alongside.
The businesses in Real Estate, Restaurants, Hospitality, Life Sciences — where Sal’s operating work lands week to week.
Real EstateActiveThe Lal Group
Northeast Ohio real-estate anchor — development, brokerage, and management.
715
Residential units managed
250
Properties under management
55
Property owners represented
RestaurantsActiveLayne's Chicken Fingers
Fast-casual chicken-finger brand — Motivant operates as franchisee, not franchisor.
1994
Brand founded
Franchisee
Motivant position
Life SciencesActiveMarquis Labs
Full-service clinical laboratory anchoring the diagnostics layer.
~1%
Sample rejection rate
3×
Faster than baseline
~24hr
Result turnaround
HospitalityActiveMarriott-branded Properties
Franchisee-side hotel position — flag, sub-brand, and unit count not publicly disclosed.
Franchisee
Position type
Marriott
Brand affiliation
Life SciencesActiveCellestiq
Sister molecular-lab brand co-located with Marquis.
Oklahoma City
Lab base
Ledesma lab ecosystem
Affiliation
Real EstateActiveEl Car Wash
Florida express car-wash chain — site-intensive operating real estate.
45
Florida locations
2011
Founded
The Rest of the Team
More of the principals behind the firm.
Sam Brooks
Co-Founder & Partner
Co-founder of the firm. Twenty years scaling laboratory and telecom operations into hundred-million-dollar businesses.
Sanjiv Lal
Co-Founder & Partner
Co-founder of the firm. Twenty-four years in pharma, biotech, and molecular genetics. Founded three labs.
Sarah Brooks Gabriel
Partner & CEO, BHRC
Partner. Chief Executive Officer of Beverly Hills Rejuvenation Center. Former Partner at Kirkland & Ellis.
Jeff Muoio
Member & Executive Advisor
Member of the firm. Former COO of MasTec North America. Founding Executive Director of HomeAid America.