El Car Wash

El Car Wash is a Florida-based express car-wash chain founded in 2011 and scaled from four Miami locations to 45 across the state under Geoff Karas and Justin Landau, both former New York-based finance operators. Motivant lists El Car Wash on its public portfolio under Real Estate — an unusual placement that reflects the underlying shape of the business: car-wash roll-ups are as much a real-estate play as an operating one, with site economics driving most of the unit-level returns. Recognized by Inc. as one of the fastest-growing private companies in the Southeast in 2024, the chain has built brand presence as the official car wash of the Miami Heat, Florida Panthers, and Detroit Lions, with civic engagement that includes a $150K donation to Baptist Health Foundation in 2024 and roughly $250K in charitable giving over the prior three years. The expansion plan calls for an additional 40 Florida locations and 20 in Michigan over the next two years. Motivant's specific equity position has not been disclosed publicly.

• Inc. — one of the fastest-growing private companies in the Southeast (2024)
• Official car wash of the Miami Heat, Florida Panthers, and Detroit Lions
• Expansion plan: 40 more Florida locations and 20 in Michigan over the following two years
• Position type and equity structure not publicly disclosed by Motivant