BHRC Joins Super Bowl Week Discussions on Regenerative Health
Beverly Hills Rejuvenation Center is participating in regenerative health programming during Super Bowl LX week, joining organizations including the Pro Football Retired Players Association and Hall of Fame Health to contribute clinical perspective on recovery, longevity, and post-career wellness for retired athletes. The news was covered by PR Newswire and Yahoo Finance.
Clinical Leadership on the Ground
BHRC’s clinical and innovation leadership, including Chief Innovation Officer Sanjiv Lal and Chief Longevity Officer Dr. Arvind Chakravarthy, are leading discussions throughout the week’s programming. Their focus: how regenerative therapies can be thoughtfully evaluated, protocolized, and scaled for populations managing long-term recovery challenges.
As Sanjiv Lal shared: “Regenerative wellness is moving quickly, but progress only matters if it’s delivered responsibly. Our role during Super Bowl week is to contribute a clinical and operational perspective on how these therapies can be thoughtfully evaluated, protocolized, and scaled – particularly for former athletes navigating long-term recovery and longevity.”
Cell Factor: Setting the Clinical Standard
BHRC stands apart in the regenerative wellness space through its integration of Cell Factor (Quantum), a next-generation regenerative platform developed for advanced clinical application. As the only national, consumer-facing brand to incorporate this innovation into a protocol-driven patient experience, BHRC has positioned Cell Factor as a foundational element across its longevity and aesthetic offerings. This is the kind of clinical infrastructure and differentiated positioning that creates durable competitive advantage in a rapidly evolving category.
High-Profile Presence Throughout the Week
BHRC will maintain visibility at key San Francisco-area events where athletes, partners, and health advocates are convening:
Hall of Fame Health Kickoff Event — Wednesday, February 4, Marriott Union Square
Pro Football Retired Players Association Engagement Suite — Thursday, February 5
Off the Field NFL Wives Charity Fashion Show Welcome Reception — Friday, February 6
Leigh Steinberg Super Bowl Party — Saturday, February 7
Looking Ahead
BHRC’s participation during Super Bowl week reflects the brand’s growing authority in regenerative wellness and longevity. These conversations position BHRC at the center of an emerging category with significant long-term tailwinds: aging populations, increased focus on healthspan over lifespan, and growing demand for clinically validated regenerative therapies. As we continue to invest in clinical innovation, operational infrastructure, and strategic brand positioning, moments like Super Bowl week help establish BHRC as the trusted leader in a space poised for substantial growth.
We exist to influence, inspire, and ignite people to transform together. Beverly Hills Rejuvenation Center embodies that mission.
Read the Full Coverage:
Yahoo Finance: Beverly Hills Rejuvenation Center Joins Super Bowl Week Discussions
About Beverly Hills Rejuvenation Center
Founded in 2005, Beverly Hills Rejuvenation Center is a nationally recognized brand and leader in the longevity, regenerative wellness and beauty industries. Rooted in science, empowered by innovation, and fueled by purpose, BHRC is pioneering proprietary aesthetic treatments and personalized health optimization with 22+ centers across the United States.
Learn more: bhrcenter.com
About Motivant
Motivant is an entrepreneur-led family office with operational expertise in the areas of healthcare, life sciences, real estate, and hospitality. Our team of seasoned business leaders brings a diverse range of entrepreneurial expertise, united by a commitment to excellence and a focus on creating and delivering meaningful value.
Learn more: bemotivant.com